An American telecommunication equipment corporation Motorola was founded in 1928. They manufactured the first mobile phone of history in 1973. They also launched the first flip phone in 1990. Motorola had a massive impact on the analog phone market, but the digital phone market slowed them down. They recovered quickly and introduced the Motorola Razr V3 in 2004.
Motorola Razr V3 was a very thin and elegant flip phone which is still the most sold flip phone in the world (130 million units in four years). After the year 2009,they divided their business into two different public companies, Motorola Solutions and Motorola Mobility. Motorola Mobility manufactured smartphones with Google’s Android operating system. At the end of 2009, they launched their first Android phone Motorola Droid which is known as Motorola Droid 1. It was the right decision for them to choose Android as Droid as it was a huge success for them. They were awarded many prizes by well-recognized institutions. So following that success, they introduced Droid 2, Droid X, Droid Bionic and so on. These Droid models were pretty successful in the early days. The complete business of Motorola Mobility was bought by Google in 2012. At the end of 2014, Lenovo, a Chinese multinational tech giant, acquired Motorola and now it is called Motorola – a Lenovo Company. Since then, Motorola continued launching successful smartphones around the globe and Lenovo along with Motorola is among the top smartphone companies in the world regarding sales.
Until mid-2018, Motorola had no real impact in Bangladesh. In mid-2018, Motorola had a new start in the country through their national distributor Smart Technologies Limited. They opened showrooms, outlets and online brand shops with three official releases from their E series for the low-budget users in September 2018. Following that, they introduced Motorola One for mid-range consumers. Their pricing and specs are so far well-accepted by the potential consumer. Solid build quality, long backup battery and authentic camera are particularly admirable in their recent releases.
